Chapter I
Founded in Zurich
Waldner Advisory was founded with a clear focus: supporting international companies entering new markets. Zurich offers direct access to companies, banks and trading houses from around the world.
New markets.Clear paths.Sound decisions.
Waldner Advisory supports international companies entering new countries and continents. From market assessment through structure and set-up to an operational presence on the ground, with one point of contact and a vetted network.
Headquarters ZurichUS officeNetwork partnersEurope, Americas, Asia, Middle East, Africa, Oceania
Success factors
What international expansion depends on.
Expansion rarely fails because of the idea. What matters is the choice of market, a sound structure, reliable partners on the ground and execution that is led consistently over months.
Market choice
Market size, competition, regulation and buying behaviour differ widely between countries. Sound prioritisation prevents investment in the wrong market.
Structure
Legal form, tax structure and contracts determine liability, cost and flexibility. Corrections after incorporation are complex and expensive.
Execution
Incorporation, location, logistics and market entry run in parallel. Without central coordination, delays and friction between providers follow.
One point of contact for every discipline
Legal, tax, logistics, travel and marketing are coordinated through Waldner Advisory. Management receives one consolidated status instead of leading six providers separately.
Discretion
Your success belongs to you.
Waldner Advisory publishes neither clients nor mandates. Many companies prefer not to disclose whose support helped them open a new market. Discretion is therefore not an extra, but a principle.
No reference lists
Client names are not published, neither on the website nor in presentations.
Confidential from the first meeting
Information shared remains confidential. A non-disclosure agreement is always signed before the first meeting.
Partners bound to secrecy
Network partners also work under confidentiality.
The project comes first
The focus is on the client’s project, not on the advisors.
Presence on site
Markets are not opened from a screen.
Meetings with authorities, site visits and negotiations require personal presence. Trust with partners and clients is built in direct conversation. Clients are therefore accompanied in person to the target market.
Travel to the target market
Accompaniment to authorities, partners, clients and site visits.
Negotiations on site
Meetings are held together, with knowledge of local customs.
Connection
Lawyers, logistics, agencies and the client’s team work towards one shared plan.
Infrastructure
Office, warehouse or showroom: search, review and signing are organised.
Network
Six disciplines of market entry.
Every expansion touches the same fields. For each, it is defined which questions must be answered before entering the market. The right specialists from the network are deployed for each mandate. Select a discipline.
Waldner AdvisoryCoordination
Vetted partners
Every partner is analysed and vetted before being deployed on a mandate.
Local expertise
Knowledge of market, language and authorities on the ground.
One point of contact
All parties coordinated through one place.
Handover of contacts
All contacts pass to the client at the end.
Services
Services at a glance.
Six fields of expertise. For each, management’s key questions and the result are defined.
Phases
Four phases of market entry.
Each phase ends with a clear result and a management decision. Where the project stands is transparent at all times.
1
Assess
Market, competition, legal situation and goals are analysed. Options are compared by effort and risk.
ResultBusiness case and recommendation
DecisionGo or no-go for the market
2
Structure
Legal form, tax structure, location and partners are defined. Contracts and logistics are prepared.
ResultStructure and implementation plan
DecisionApproval of structure and budget
3
Build
Incorporation, location, supply chain and market presence are implemented. All parties are coordinated centrally.
ResultOperational presence in the market
DecisionStart of market entry
4
Hand over
Documentation, structures and all contacts pass to the client. Further support is optional.
ResultIndependent operation with a network
DecisionTakeover by management
Case example
A company from Asia enters Europe.
Clients come from all over the world. The process shows how phases, partners and decisions work together. Select a phase.
Illustrative process. Every mandate is planned individually.
Origin
Zurich as the starting point.
For centuries Zurich has been a centre of trade and finance. This international orientation shapes the way Waldner Advisory works.
Chapter II
Support, not reports
In an expansion, companies need reliable execution more than additional analysis. This led to the approach of managing mandates from assessment to handover.
Chapter III
Office in the USA
The US office provides a direct contact on the ground for companies entering the North American market.
Today
A network across continents
Lawyers, tax advisors, logistics firms, airlines and agencies in Europe, the Americas and Asia. Coordinated from Zurich.
Locations
Zurich, USA and a worldwide network.
The Zurich headquarters manages all mandates and hosts personal meetings. The US office and the partner network ensure presence on the ground.
Headquarters, parent company
Zurich, Switzerland
Strategy, advisory, project leadership and coordination of all partners. Personal meetings by arrangement.
Office
USA
Contact on the ground for market entry, incorporation, partners and client relations in North America.
Partner network
Worldwide
Europe, the Americas, Asia, the Middle East and further markets. Specialists on the ground, selected per mandate.
On request for the target country
Whether in Zurich or in Beijing, every client receives the very best care. Because advisory is not an art, it is experience.
Contact
Arrange an initial meeting.
The initial meeting is free of obligation and confidential. Concrete expansion projects go directly to the international team, general enquiries to [email protected].
Business cases and expansion[email protected]
General enquiries[email protected]
Helpful for an initial meeting
- Target market or region
- Desired timeframe
- Starting point and steps taken so far
- Rough budget range